What's The Best Way To Get More Patients in 2024?
How many more patients do you think you would have if every time someone searched Dentist near me on google, your practice was at the top of page 1?
Being a dentist in 2024 is stressful and time consuming. Insurance companies are paying you less and employees are making more.
In order to Grow, you need more patients and you need BETTER patients.
Which means you need to be on the first page of Google every time someone searches for "dentist near me".
You can Click Here to find out how to do that.
99% of people looking for a dentist online, search “Dentist near me” on Google in order to find their forever dentist.
Go ahead and type that into your google search bar right now and see what happens.
4 different dental practices pop up on the first page of google right?
That’s because the one at the top paid the most for google advertising. And the other 3 have the most recent online visibility and exposure, so Google has organically placed them at the top using their algorithm.
But what dentist has the time or energy to create the consistent day to day content and engagement needed in order to get them to the top of page 1 on google?
None of them.
The dental practices that are at the top of google aren’t creating content and doing the marketing themselves. They have either been in practice for 20 years and Google has slowly gotten them to the top over that long of a period of time, or they are paying insane amounts of money every month to get their ad placed at that one spot at the top with the word “ad” before it.
And I’ll tell you something about my searches, think about if your’e the same…when you see the word ad in front of a google search that pops up, do you usually skip it and go to the next one?
I do.
Because I don’t want to click on an ad, I want the search term that popped up first organically. Because it just seems more real, more high quality right? That’s because it is. No one paid to get there.
On top of that, there are hundreds and thousands of dentists paying to have their ad placed at the top of google, because this is what most dental marketing companies are offering to do for you, is Google paid ads. So Google has to cycle through everyone who is paying them, which means that even if you are paying for google ads, your office isn’t going to be at the top every time. Or even every tenth time. Especially if some other office is paying Google more than you. They are going to get cycled in more often.
So lets think about this. As a dentist, there’s always more than one option for treatment right?
For example, a patient is missing #4.
So you let them know that their options are number 1 to do nothing and leave the space, but over time the other teeth will move and try to fill that space and cause other issues.
Option 2 is to do a bridge, but since they lost that tooth to decay, there is a higher chance that the bridge may eventually be lost to decay as well, and then they may have an even bigger space, also they are going to have to clean under it, which since they don’t floss as it is, may lead to decay even faster.
Option 3 is to have an implant, takes a bit more time and is sometimes more expensive but in the long run is like having your tooth back, and it cant fail due to decay.
It’s the same for marketing your practice. You can do nothing, and hope that over the next 10 years you will get a lot of good reviews and referrals. But that is going to cost you a lot of time.
You can pay $5-10,000 per month to a marketing firm to get you to the top of Google with no guarantee that you will be there tomorrow or even the next day.
Or you can try to learn google ads yourself and pay a little less. But either way that is going to cost you a lot of time and/or money with no guarantee.
Or you can make Content, which is the newest way to do marketing…such as a website and a blog and articles and podcasts and slideshows and social media posts. And then google will organically place you at the top of search because of your visibility and engagement online.
I’ll give you a hint, the newest way is the best way. And its called Content marketing. And before you say “Yeah great, like I have the time to create content and learn keywords and SEO on top of running my practice”…there are a few media companies that are doing content marketing for businesses now. And There is only ONE company that is doing this specifically for dental practices right now.. that is newer and therefore still extremely affordable at the time of this video, however I don’t know how long their prices will stay that way.
Content Marketing is hands down thee most effective way to market anything. By creating high quality content that is both informative and engaging, you can attract potential patients to your practice that are already searching for you. And most importantly, get you to the number 1 spot on Google.
Having valuable content not only helps you build trust with your audience, but it lets you establish yourself as an authority in your field, and gain necessary traction with Google.
No one pays attention to interruption marketing anymore, such as facebook ads or google ads. That is marketing of the past, and people customers patients are sick of it. Patients want to search exactly what they are looking for on google and go right to it, they don’t want to be interrupted while theyre scrolling through facebook. You know what I mean? On top of that, facebooks algorithm has changed to prioritize content from friends and family over businesses, so if you are still doing facebook ads, you are wasting money.
How does this content marketing work?
Ok so here are a few interesting stats:
-72% of patients that did an online local search, visited a practice within 5 miles
-88% of searches for local practices on a cell phone either called or visited the practice within 24 hours.
-Also “Near me” searches have grown by 900% over the last 2 years alone.
What content marketing does, is get your practice to the top of Google, when these searches happen. So that patients who are looking for a dentist near them, find you.
Minty Fresh Media, the company that does this specifically for dentists, does this by getting you featured on major news sites such as Google News and Bloomberg, high traffic blogs, podcast sites, and more by employing their unique marketing strategy. Using high end, and carefully constructed content that features your practice in front of your targeted audience. When this happens, Google takes notice and it creates a domino effect for major exposure. Because Google values established brands over advertising content, you not only begin to rank in the search engines, but also improve your chances Greatly of being ranked in Google’s 3 pack.
How can you get content marketing for your practice and get to the #1 spot on Google?
Minty Fresh Media has created a large network of distribution partners that allow them to employ this strategy for your practice. They have a team of professional writers and content creators, as well as the network and authority to get you featured on these sites.
If you want to learn more about the company making this happen and how you can apply to be one of their clients, click the button on the home page.
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