How To Be #1 On Google in 2024
What if every time someone in your city typed in Dentist Near Me to Google, your practice was at the top? In this video we will be talking about how that happens. Stick around to the end to find out how you can make that happen for Your practice, without spending years and years and tens of thousands of dollars per month.
98% of the time, the way a patient finds their forever dentist is by searching on Google "Dentist Near Me". And when they do, 3 different offices pop up at the top with a map next to them.
Every single person will click on one of those 3 offices to go to.
Therefore, in order for your practice to grow and thrive, that’s where you need to be.
Being a dentist in 2024 is stressful and time consuming. Insurance companies are paying you less and employees are making more.
In order to Grow, you need more patients and you need BETTER patients.
Which means you need to be there when your potential patients are searching for you online.
There are 3 ways to do this.
The first, is to spend 5-10 years building up your patient base by just being the absolute best dentist in town, and having all of your patients refer their friends, family, and coworkers. Then hoping that they will take the time to leave you a review on Google. And after a lot of time (like 5 years or more) all those reviews will bump you up to the first page of Google, into what’s called the 3 Pack. (at least for a while. Until the next practice comes along and has more reviews than you.) The 3 pack is the top 3 offices that pop up next to the google map. And that’s where 95% of people will click when searching for their forever dentist.
The second way is to pay for Google ads. If you don’t already know, the way a Google ad works, is that you pay a large amount of money to Google ads to place your ad at the top of Google maps, right above the 3 Pack. Or you can pay a marketing company, and they will usually just do the same thing FOR you. Usually you will be paying somewhere around $2000-$10,000 per month depending on how much competition you have in your region. You are competing will all the other dentists and marketers who also are paying google for ads. So if you are paying less, your ad wont pop up as much. And only one ad per search can pop up, so google has to cycle through their different paying clients. So your ad might only pop up every 50 searches, or 100 depending on the people you are competing against and how much they are paying. You can try it right now. Type in “Dentist near me” to your google search and you will see 4 dental offices pop up. The top one says the word “ad” next to it. They are paying Google to be there. And I’ll tell you what, most people don’t click on the one with the word ad next to it, because it just doesn’t seem as real. Or it feels like you might get a virus to your computer or something ya know? Like its almost kind of scammy feeling. The point is, paying for Google ads is not a good way to invest your money. It’s a bad ROI.
The third way to get to Page 1 of Google is to be visible and have a lot of exposure online. This is what’s called “Content Marketing”, and it’s the only thing that actually works in 2023. Content marketing basically just means that you are creating content online, in the form of videos, articles, podcasts, slideshows, etc. And the more content you have online, the more Google notices it, and it starts to rank you higher and higher when people search for you. Most dental practices only have content in the form of reviews, so Google will rank a dental practice number 1 because it has the most reviews. But the other way you can get there is by having the most content published online, so you don’t need to have the most reviews to get to the top of Google! Woohoo!
But wait, what dentist has the time and energy or knowledge of how to make content and publish it online?! None that I’ve ever known, and I’ve been in dental for over 15 years and known hundreds of dentists.
Ok so are there any marketing companies that can create content for me? And that know how to get it published and distributed to hundreds and even thousands of different places online over several months to get me to the top of Google?
Im going to be Brutally honest with you… there’s only one that I know of. Because most of the time owners and CEO’s of marketing companies are old. And don’t know about content marketing yet. Or they don’t know how to do it. And they DEFINITELY don’t have the connections that this media company has in order to get your content published on huge well-known sites like Bloomberg, NBC, Yahoo.. and other sites that Google takes notice of.
Consumers and patients are tired of interruption marketing.. which is what ads on Facebook and google are. Your scrolling through Facebook and you are interrupted by an ad. This is an outdated way of marketing, and it doesn’t work anymore. Yet this is still what 99% of marketing companies do. So you end of paying thousands and thousands of dollars to them, so that they can pay Google and Facebook. And it is maybe gettingyou 1-2 more patients per month. This is a terrible ROI.
Content marketing is what works, and on average this marketing technique has been getting this companies clients 40-50 new patients per month over time. Yes you did hear me say the words “over time”. This is not something that happens over night. And if a marketing company is promising you that, its not real. It’s a marketing tactic. Yes, you will see results almost immediately with the exposure of your practice online, but to get from zero visibility to the top of google and 40 new patients per month, takes time and consistency.
Its like treating a perio patient. First you have to change their dental foundation, by educating them on why they need a more in-depth cleaning. That’s like starting with content marketing. Right now we are in the education phase. Then you have to actually get them to complete the deep cleaning. That’s like you trusting a media company to put content online for you and start your visibility journey.
Then once your perio patient has had the deep cleaning it is imperative that you keep them on a consistent maintenance schedule in order to keep them healthy for the rest of their lives. This is the consistent monthly content posting, month after month, and yes year after year.
Because of this media company’s unique strategies and connections, they are able to create hyper-targeted local marketing strategy, customized to your practice and the specific regions you serve on a monthly basis. Which over time, gains you visibility and exposure online. Which google then takes notice of and start to rank you higher and higher. So that when your patients are searching for dental implants near them, your practice pops up every time.
If you want to learn more about the company making this happen and how you can apply to be one of their clients, click the button on the home page.
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