I am not a huge fan of SEO.
10 Years ago when it first came out that you needed SEO to get seen online, it was a very powerful and useful tool. But now it just feels so oversaturated and difficult.
Unless you are a big corporation with a team of people dedicated to SEO for your business with a budget of $100,000 per month on average.. then for most people SEO just feels like an out-of-reach myth that never quite does the same for their business as it does for the top 1%.
Maybe you hire a marketing agency that says they will “Do SEO” for you, and you are thinking that’s great, and that you probably need that because everyone else seems to be doing it, but you don’t ever really know exactly what they are doing or if its actually working.
And you’re spending $3K-10K per month thinking that its got to be doing something, and your marketing company assures you it is, but really a lot of that money is just going in their pocket while the rest of it is going to paid ads.
Paid ads are what you see when a company is paying Google to be at the top of the page, and there’s usually the word “Sponsored” in front of the listing.
Google has to place your ad at the top of the Google search when you pay for ads like this, but they don’t have to put your ad at the top every time. In fact, they have thousands of other paying customers and they have to show their ads too. So your ad may only show up every hundred times someone does a search for “Dentist Near Me”.
Then under the paid ad, there’s the organic listings. The ones that got there from having authority. These are the ones that Google cares about the most, and therefore shows them at the top of the page every time.
Google cares about these the most because they care about user experience over everything. And these are the most relevant searches, because they are organic. Meaning they are there at the top because they have authority and trust from their users.
I still struggle with how to get small businesses to understand the value of publishing content on authoritative sites.
Google continuously shows signs that it is relying more and more on authority and trustworthiness, especially in relation the future of Google Search. Because every year they change their algorithm to rely more on organic authority and trustworthiness to rank sites.
So why pay an SEO company thousands a month, along with a retainer, while they are spending your money mainly on paid ads that have a terrible ROI.. when you can be published and featured on multiple high authority sites and get results across hundreds of sites per month.
Why wonder if what they are doing is working, when you can have a report of the results every single month.
Why get locked into a contract where you have to pay thousands every month without knowing the results, when you can have no contracts and cancel at any time.
To apply to work with us, click here: mintymedia.clientcabin.com
Ok so here are the TOP 5 reasons according to Google, you should publish content on high authority sites:
1: Improved Google rankings. When your content is published on authoritative sites, its more likely to be seen by Google and ranked higher in the search results. (Which is important because no one ever goes to the second page of Google when searching for a business to visit).
2: When your content is published on authoritative sites, it is more likely to be seen by a wider audience, which can lead to an increase in traffic to your website and an increase in new patients.
3: When your content is linked to authoritative sites, it sends a signal to Google that your content is valuable and trustworthy.
4: Cost effectiveness (ROI). Compared to traditional SEO methods, such as paid ads, publishing content on authoritative sites is a much more cost-effective way to improve your Google rankings and drive potential new patients to your website. The return on investment (ROI) is exponentially higher than with paid google ads.
5: Enhanced credibility and reputation building. When your content is published on authoritative sites, it enhances your credibility because people are more likely to trust content that is published on reputable sites. This also builds your reputation because your content is seen by a wider audience, and therefore helps to position you as an expert in your field.
This is what we do for your practice, and this is how your business gets to the first page of Google every time searches for a "Dentist near me".
This is how our current clients have been able to hire associates, open a second practice, close their doors to new patients, and triple their revenue within the first year. Without any extra work or effort. At an affordable price.
To apply to work with us, click here: mintymedia.clientcabin.com
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